Business model

Three businesses

Research business

The most influential equity research team in the Nordics

The supply of equity research has decreased globally, and the investment banks' business model has not been able to meet the demand of all investors and companies for analysis coverage. Inderes offers the market a proven, independent alternative that brings high-quality analysis within the reach of all investors and companies. Commissioned research enables listed companies to serve the increasingly important target group of private investors. This requires the commissioned research market to take shape and the awareness and credibility of the alternative operating model to be built.

The key investment areas for the strategy period in the analysis are piloting new go-to-market models in the Nordics, strengthening brand awareness, and leveraging artificial intelligence in efficiency, content creation and international scalability. The goal of the strategy period is to establish a position as the most influential equity research team in the Nordics, measured by the coverage and investor reach.

Events business

The leading IR event agency in the Nordics

Investors and regulations require listed companies to treat investors equally and transparently. Inderes' open online and hybrid events have proven to be an effective solution for this. For events, listed companies need a reliable partner that can deliver events ranging from analyst calls to demanding AGM event productions. As a strong player specializing in the IR segment, Inderes combines in-depth expertise in event production and investor communications to a modern event platform and a wide reach.

The key investment areas in the event business are the automation of delivery models, growth by moving up the value chain to become a producer of demanding productions also outside of Finland and increasing the customer value of productions. The goal of the strategy period is to build the leading IR event agency in the Nordics.

Software business

Market demand for a strong specialist

Inderes' software business has been built through R&D investments made over the past four years and has succeeded in growing with cutting-edge solutions (IR software, Videosync event platform and AGM solutions). In the next phase, the product portfolio will be brought together through the new IR Suite, which combines all the key software solutions needed for investor communications and the Inderes ecosystem data for the customer into one easy-to-use interface. The company sees significant value creation potential in this area due to slow innovation and insufficient competition in the market.

The key investment areas for the software business are accelerating product development, harmonizing the product portfolio and building a sales channel. The internationalization strategy is based on direct sales and scaling through partnerships in Europe. The goal of the strategy period is to build the software business into Inderes' third pillar.

Inderes solves key problems in capital markets

Inderes' mission is to democratise investor information by connecting investors and listed companies. A key trend underpinning this is the increasing transparency of capital markets, driven by investor and regulatory demand. As the amount of information and disinformation increases, investors are looking for reliable sources of information to support their investment decisions. As a trusted platform connecting listed companies and investors, Inderes solves key problems related to the functioning of capital markets, improving the flow of information between investors and companies.

For listed company clients, Inderes' products address the following critical issues:

• Liquidity. Many listed companies suffer from low stock liquidity, which requires them to invest in investor communications and retail investors.

• Analyst coverage. Almost 80% of small and medium-sized listed companies are not covered by analyst coverage in the EU, which leaves them in the dark and makes it difficult to invest in them.

• Digital channels. Investor communication is shifting from the financial industry's cubicles to digital channels, posing challenges for investor communication. As retail investors become increasingly important, listed companies can no longer ignore them as a target group.

• Growing complexity and costs. Life as a listed company needs to be made simpler if the stock exchange is to remain a competitive alternative in the capital markets.