Investor at the core of business
Inderes aims to be the most investor-minded company in finance. By acting as a trusted platform between listed companies and investors, Inderes enhances the efficiency of the capital markets. For listed company customers, Inderes' products solve key investor relations problems such as low liquidity, lack of analyst coverage, the shift of investor relations to digital channels and increasing complexity and costs.
Strategy and financial targets
Going forward, the strategy will be built around three business units, which will be managed as international businesses: Research, Events and Software. Each business has its own internationalization strategy. This is a change from the previous strategy published in 2023, which aimed to achieve internationalization with a comprehensive portfolio of four main products.
Each business unit has built a strong market position in Finland, and continued growth and significant value creation requires success in international markets. The most significant investment area is to build a strong international software business as the third pillar of Inderes’ business.
All three businesses are built around and united by Inderes' competitive advantages: expertise, the Inderes platform and reach.
Identified obstacles
International brand awareness
Transformation to an international culture
The slow change in a conservative industry
Finding the right go-to-market models.
Financial targets and investment areas for the strategy period
As part of its new strategy, Inderes specifies its financial targets. The company’s long-term target is:
Financial target: A combination of over 30% revenue growth and profitability (EBITA-%) (earlier target: 30-50 %).
Payout: Annually increasing absolute payout, including dividends and share buybacks (unchanged).
Historical actualization
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Revenue growth, -% | 29% | 40% | 56% | 76% | 36% | 14% | 27% | 7 % |
| EBITA-% | 21% | 19% | 18% | 20% | 20% | 9% | 11% | 12% |
| Total | 50% | 59% | 74% | 96% | 55% | 24% | 38% | 19% |
Investments areas for the strategy period
Research business investments related to internationalization, the Inderes platform, artificial intelligence, and business scalability are implemented while maintaining a strong profitability
Events business, growth is implemented while maintaining good profitability
Software business, strong investment to R&D and international growth, scaling of profitability targeted earliest at the end of strategy period
During the strategy period, Inderes may evaluate potential acquisition targets to accelerate growth, competitive advantage or market entry in one or more main product areas.
People and culture
During the strategy period, Inderes estimates that its operating environment will remain unstable and continue to change unpredictably due the global economy, geopolitics and developments in artificial intelligence. Inderes continues to develop a disciplined anarchy leadership model that aims to achieve a competitive advantage even in an unstable operating environment. The model is built on low hierarchy, constantly adapting organizational structures, a quality driven decision-making process, co-lead teams, and rapid response to changes and opportunities in the operating environment.
The Inderes' team has a built-in desire to become better, get out of their comfort zone, renew the industry, deliver high quality and set ambitious goals. 81% of the company's personnel are also Inderes shareholders. As part of the strategy, Inderes will continue to develop excellent teams that consist of ordinary people.
Disciplined anarchy
We are reforming our industry with open-mindedness and effective implementation.
Experimentation culture
We create the best environment for serendipity to happen.
High ambition and high standards
Our teams strive for the highest level of quality in the industry.
Human and humble
This is just a job for us.
Itämerentori 2, 00180 Helsinki
Brunnsgatan 21A, 3tr, 111 38 Stockholm