Inderes democratizes investor information by connecting investors and listed companies in the Nordics. A key trend underpinning this is the increasing transparency and openness of capital markets demanded by investors. Our products for investors and listed companies are built around the Inderes platform we have developed. A growing number of listed companies linked to the platform enables better services for investors. The Inderes investor community strengthens our competitive advantage and attracts more listed companies to use our products. Our strategy and business model are based on this network effect.
At the heart of our strategy, the Inderes platform is the link between listed companies and investors. As new listed companies join the platform, the service and amount of content for investors will improve. In turn, the added value of services to listed companies increases as more investors join the community.
Building your own community of investors and attracting listed company customers takes time, expertise and patience. In addition to the network effects of our business, our proprietary technology platform and investor community puts us in a position that is difficult to compete against. We are the only provider in the market to offer a full suite of investor relations (IR) products, including equity research, IR events, AGMs and IR software. The product portfolio is connected to the Inderes platform, through which the listed company's investor relations reach the right target groups.
Over the years, we have successfully expanded into new product areas and markets. In 2022, we accelerated our internationalization with the acquisition of Financial Hearings and Streamfabriken, two companies specializing in investor events productions in Sweden. We also acquired a minority stake in HC Andersen Capital, a provider of investor communication services and equity research in Denmark. Following the acquisitions, more than 400 listed company customers are connected to the Inderes platform.
We estimate the market potential of our main products in the Nordic market to be over EUR 120 million. We are well positioned to replicate a proven product portfolio in new markets.
Our business is capital-light. We aim to grow our payout, including dividends and share buybacks each year. To achieve this, we focus on building a business model that generates predictable and annually growing cash flows.
Building a business that is great instead of big is one of our eternal goals. We aim for sustainable growth, reflected in our financial target of maintaining a combined growth rate of 30-50% in revenue growth and profitability (EBITA-%).